President's Message April 2022
One of the greatest measures of an organization’s relevance is the answer to the question, “What would happen if we didn’t exist?” I’ve asked this of myself and of our board several times this past year — yet we keep coming back to the same answer. With the changes of the past couple of years, our industry here in the Pacific Northwest still has a critical need for collaboration, information sharing, networking, and continuing growth and education. And the inspiration and community that develops from such endeavors are always so important.
To that end, we’re excited about the progress we’re making in implementing the strategic initiatives we identified last year. I’m pleased to report these: